|Thrive

Digital Strategy & Partner Resource Hub Proposal

Hexagon's partner ecosystem is evolving. What has historically been an informal set of relationships is becoming a structured, performance-driven programme with clear tiers, measurable criteria and meaningful rewards for partners who invest in growing with Hexagon. Thrive is the name being explored for this programme.

This document outlines our proposed approach to the digital presence: an official branded WordPress site that serves as the central resource hub for Thrive partners from the September GRC announcement through to the official go-live on 1st February 2027, and beyond.

Our Approach

Rather than treating September as a temporary launch moment, we recommend building the official Thrive partner site from the start. Each phase adds content and functionality to what already exists. The site grows with the programme rather than being replaced by it.

Scope note. The website project will begin once the initial brand discovery and development phase is complete, using the resulting brand guidelines to inform the website's visual style and overall design. We'll provide a quote for the official partner site design and build, plus the creative assets required for the GRC launch in September, including the launch video and additional assets in preparation for the full programme go-live on 1st February 2027.

Phase 1: September 2026

The first release of the official Thrive site, supporting the GRC event. Existing partners and stakeholders have a central destination to understand the programme, key dates and what changes for them.

Phase 2: 1st February 2027

The site evolves into the full central resource hub for Thrive. Richer content, full tier detail and additional supporting pages go live alongside the official programme launch.

Phase 1: September 2026 (GRC Launch)

The goal of Phase 1 is straightforward: give existing partners somewhere meaningful to go after the GRC event. The programme isn't officially live yet, so the site doesn't need to be exhaustive. It needs to be clear, credible and useful. Partners should leave understanding what Thrive is, why it exists, what changes for them and what happens next.

Design principle: Lead with the 'why'. Answer "What is Thrive and why should I care?" before getting into tiers, points and criteria.

Suggested Pages

PagePurpose
Home Hero messaging, programme overview, brief tier introduction, key dates and clear routes to learn more. This should tell the full story at a glance. See homepage blocks below.
About Thrive The story behind the programme, why Hexagon is launching it, what it means for partners, and the vision for what it becomes. Sets the tone and builds trust.
How it Works A high-level explanation of the tier structure, the three performance pillars (Annual Performance, Business Hygiene, Hexagon Focus) and the points-based system. At this stage, enough to build understanding. Not a full technical breakdown.
Partner Benefits An overview of what partners can expect to unlock: financial perks, recognition, special privileges and support. Can remain tier-agnostic at this stage to avoid confusion before tiers are officially communicated.
FAQs Answers to the most likely post-event questions. What is Thrive? When does it start? How will my tier be determined? What do I need to know now? This will likely be the most visited page after the event.

Homepage Content Blocks

Launch video. A 90-120 second hero video introducing the programme (branded animation or live action) will be a central asset on the homepage.

On the FAQs: We'd recommend drafting these collaboratively with Hexagon to ensure they cover what partners are actually going to ask. Getting this page right will reduce inbound queries and build confidence in the programme from day one.

Phase 2: 1st February 2027 (Programme Go-Live)

When the programme officially launches, the site needs to become the definitive reference for everything Thrive. This isn't a rebuild. It's an expansion. Phase 1 content stays and deepens, and new pages are added to support existing partners now that the programme is live.

Additional Pages

PageWhat it adds
Partner Tiers Informative overview content for the five tiers (Silver, Gold, Platinum, Titanium, Diamond): how the tiers are structured, how criteria are assessed in principle, and the types of benefits associated with each level.
Points & Assessment Full explanation of how points are calculated across all criteria (up to 500 points total), what the annual PAM assessment involves, and how tiers are awarded.
Benefits (full breakdown) A detailed tier-by-tier benefits comparison: financial perks, recognition, VIP access, joint marketing support, event tickets, certifications and more.
Programme Requirements Transparent criteria across the three pillars: what's measured, how it's measured, and what each area contributes to the overall score.
News & Updates A lightweight content area for programme announcements, key dates and ongoing communications. Keeps the site feeling active and gives partners a reason to return.
Resources Programme guides, partner overview documents and onboarding materials. Starts simple and grows as the programme matures.
Existing Partner Portal A clear signpost for active partners to access Hexagon's existing partner portal for logged-in resources, tools and programme activity.

Evolutions to Phase 1 Pages

Guiding Principles

Partner First

Lead with partner value and outcomes, not programme mechanics. The site should answer 'What does this mean for us?' before explaining points and criteria.

Scalable by Design

Every page and component is built to expand. Phase 1 is the foundation. Nothing gets thrown away and rebuilt for Phase 2.

Enterprise Ready

Built with accessibility, localisation and future integrations in mind. The platform needs to serve a global programme spanning 257 partners across 50 countries.

Technology

Public site platform. WordPress, built with a flexible component-based approach using the most appropriate mix of ACF, Gutenberg and/or Bricks Builder. This keeps content management straightforward for the Hexagon team while ensuring the build is clean, consistent and easy to extend over time.

Existing portal link. The Thrive site should provide clear routes into Hexagon's existing partner portal for active partners.

Future-proofing. The architecture will be structured from day one to support future content, integrations and portal links without requiring the public site to be rebuilt as the programme develops.

Summary

Build one scalable WordPress site for Hexagon Thrive, launching first for the September 2026 GRC announcement and expanding into the full official partner resource hub for 1st February 2027.

The website project will begin once the initial brand discovery and development phase is complete, using the resulting brand guidelines to inform the website's visual style and overall design.

The priority is to give existing partners a clear, trusted destination from day one: explain the value of Thrive, answer common questions, then deepen the content as tiers, points, benefits and resources become official.

Costing Breakdown

ItemCost
Design£3,750
Build£8,600
Total£12,350

All costs shown are estimates and exclude VAT.